Over a billion people log onto Instagram every month – that’s nearly one seventh of the world’s population! It’s become an essential tool for marketers due to its reach and engagement rates. In fact, four out of five Instagram users follow at least one brand on the platform. So if you’re not on Instagram as a brand, you’re missing out on a huge opportunity. In this article, we’ll give you an overview of what Instagram is and some key tips to help you make the most of it for your business.
What is Instagram marketing?
Essentially, Instagram marketing entails utilizing the app’s various features to increase sales and create brand awareness. These features include posts, stories, ads, reels, etc. To connect with their audience, brands often use Q&A sessions, fun facts, testimonials, and behind-the-scenes content.
Over time, Instagram has become a go-to digital marketing medium for businesses – which is hardly surprising given that Facebook’s research suggests that creating an account immediately bolsters your brand’s credibility.
Why is Instagram marketing important for your business?
If you’re not already convinced that you need to focus on Instagram marketing, let us give you three good reasons why you should start now.
It relies on visual content
Although the average social media user spends more time on Facebook per day, that doesn’t mean it’s necessarily the better platform – it just depends on what your goals are. With Instagram, you’re limited קניית לייקים לאינסטגרם to posting pictures and videos as opposed to long posts, which means that users end up consuming more content overall. Studies suggest that simply adding a visual component to any post could increase engagement rates by 650%.
It allows creative storytelling
Instagram’s features, like reels, stories, and IGTV, have been shown to evoke an emotional response from users. You can use these features to give shout-outs, create interactive videos, and run contests to spread the word about your brand. When you switch to a business account on Instagram, you’ll be able to access a range of premium features that can help you promote your business more effectively.
Adding CTAs to your posts can help increase conversions, and there are options that let users shop without leaving the platform. The ads manager also provides excellent insights into your users, making it an excellent blend of storytelling and marketing.
You can beat your competition
Instagram is a powerful platform that can help garage start-ups compete with established businesses – all they need to do is showcase their talent and connect with the right audience. Chances are, your competitors are already making strides on Instagram, so it’s even more important for you to get started. Getting a grip on Instagram is relatively easy, and it allows you to focus your efforts on a specific group of users.
Top Instagram ideas that can propel your business to success
There are millions of people using Instagram to conduct marketing experiments. We’ve handpicked the most effective ones for your brand.
Here are ten ideas to step up your Instagram game:
1. Engage with the audience
The main focus for your Instagram page shouldn’t just be to increase the number of followers. You also want your audience to interact with your content on a regular basis – this is what we in the industry call engagement.
Here are some tips to help you achieve this: keep up with current trends and post relevant content; research which hashtags are most popular and use them in your posts; share content that is valuable and worth saving ( anything useful that your audience might want to come back to later).
2. Tell stories
What’s the one feature on Instagram that’s completely changed the game? If you guessed Stories, then you’re right! Stories are easy to consume and stay at the top of users’ minds. Plus, they’re discoverable, so even potential customers who aren’t followers can find them. Use Instagram Stories to give insights into your brand. Launch your latest products, feature testimonials, and show your human side. Thank you for the questions sticker, you can see all things and surveys in real time.
3. Analyze constantly
We can’t stress enough the importance of analysis when it comes to Instagram advertising. You might think that you can just post a bunch of content and hope for the best, but that’s not really a strategy.
It’s important to prepare an analysis framework before you start posting. Figure out which Instagram advertising metrics are important for your brand. Tracking these numbers constantly and see for all areas of improvement.
For instance, if you have a high number of impressions but significantly less engagement, it means your Instagram posts need to be more interesting.